For want of a nail, the shoe was lost,,,

For want of a shoe, the horse was lost…

For want of a horse, the rider was lost…

For want of a rider, the battle was lost…

For want of a battle, the kingdom was lost…

And all for the want of a nail

From farm-hand to Farmhand – that’s the journey Hall Agri-Food PR has taken.

From early beginnings – working as a cattle drover driving animals to fairs and markets in Newry and in South Armagh – we’ve been through the mill of farming, as it once was.

One small historical fact that draws a link between Hall Agri-Food PR and the current Brexit negotiations was the appointment by then Taoiseach Jack Lynch of our director, Don Hall, to an expert group formed to promote the case for Ireland’s entry into the European Economic Community, and later to another select group assembled to campaign in support of Ireland’s first direct elections to the European parliament.

Bringing new products to market is something for which we in Hall PR and Hall Agri-Food have an admirable track record – not least those that move on four wheels and are marketed through an importer and dealer-structured sales organisation.

Where farmers are and farmers go…that’s where you’ll find Hall PR agri-food people.

Our work has hit new heights. And now too there’s very little that’s beyond our reach.

That’s the spin-off that’s come from our work in promoting the Italian-made Merlo range of telescopic handlers.

In the weeks leading up to Christmas, their kitchens near Lusk worked around the clock to meet orders for the festive dinner accompaniment.

Gubbeen Ham and Dry-Cured Bacon, produced by the Ferguson family at their farm near Schull, are amongst the most sought-after food products, popular with chefs and home cooks alike.

To do a job well, you’ve got to know what you’re doing, know what you’re talking about, and know the people to whom your efforts are addressed.

Nowhere is this more true than in farming.

Hall Agri-Food PR is in conversation with fishermen and trawler owners in the south west exploring how best to improve communications to the betterment of all concerned.

Not far from Ballinasloe on the road to Athenry is the village of Kilconnell.  And not far from Kilconnell is the place where one of Ireland’s leading agricultural contractors, Beckett Agri, has its base.

The machine is designed for grass, hay and straw harvesting and has a PTO power demand of 70-90hp. It delivers a 1.2 metres diameter bale from a cylindrical winding chamber comprising 17 indestructible rollers, all supported on maintenance-free bearings.

Zetor has introduced a number of improvements to its Proxima, Proxima Plus and Proxima Power models, first versions of which are now available here.

Biggest improvement is a 1.5 decibel reduction in operating noise making sound level inside the cab quieter than before.

The rich food harvest that our seas yield up is nowhere better to be seen than in the West Cork supermarket of Field’s SuperValu in Skibbereen.

Tractors are great! But, as every farmer knows, the things that make them really great, really useful are the implements and attachments that they use when working in the field.

At Hall Agri-Food PR, we believe in getting out and about…out from our desks in Dublin and off to the country, where farmers and fishermen live.

When it comes to knowing what’s what in farming and agriculture, Hall Agri-Foodcan separate the wheat from the chaff.

As every little boy and more than a few adults could tell you, there are few things better than a tractor when it comes to stirring the emotions of an agricultural community.

Hall Agri-Food director Don Hall pictured with some of the vintage farm machines displayed at the Donaghmore Workhouse Museumin Donaghmore, near Borris-in-Ossory. The exhibits give visitors a view of what farming and food production was like in generations past.

When the King and Queen of Lesotho, His Majesty King Letsie III and Her Majesty Queen Masenate visited food producers Country Crest at Lusk, Co. Dublin as part of their State visit to Ireland, Hall PR was proud to have been appointed to manage the public relations aspects.