There is no short cut when it comes to being effective in the field of agri-food PR.
You must get out there, walk the land, visit the factories and meet the people who make the industry tick.
Meeting those who produce the food – be they farmers who plough the land, fishermen who plough the oceans or processors who plough the marketplace – one gets to understand the issues and form the judgments around which good campaigns are built.
Pictured on recent visits to the Friday livestock sales at Skibbereen Mart is Hall Agri-Food PR’s Don Hall.
